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The top 10 tips โจto selling badges โจand lanyardsโstraight from the pros
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8. Sell Solutions, Not Products
SL: Solution selling is pretty simple, but really it requires doing your homework on the issues your buyer faces. Then contact a supplier who can help you find that solution. Anybody can buy a cheap lanyard and holder, but can they buy the right solution?
9. Be Prepared to Be A Hero
EJ: Make yourself the expert that the end-buyer will depend on for this product line. Many times badges and lanyards are last minute afterthoughts. So many of these orders are at the end of the budget list and have a short time frame to be delivered. Have your resources in place to handle this and be ready. They are going to be a little more work, but it is like an annuity, the ongoing repeat orders are much easier.
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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