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Sean Norris
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7. GIVE THE GIFT OF GIFT CARDS
Golf-related gift cards work for employee rewards or as general gifts, but you could also try using them for clients looking to drive purchases with customer incentives. "Many years ago Callaway created a promotion that with every dozen golf balls purchased you would receive a free Callaway golf gift card," Wyskochil said. "This was one of the most talked-about promotions I can ever recall."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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