New Bedford, Massachusetts-based supplier AHEAD, for example, allows buyers to purchase logoed ball markers in low quantities and keep unused stock "on file" for use later on. These ball markers can then be placed onto divot tools, hat clips and other golf items, allowing buyers to create custom items on demand. "They can have a lot of items up on their company store but very little inventory, because all they have is the ball marker at AHEAD," said Jeff Waller, the company's senior director of global business development. "So when they want to order the product, they can order six wallets, six wine stoppers, six keychains. From that regard, the program is fantastic, because you have this menu of products you can draw from, and you don't have to buy them all [at once]."
- Companies:
- Pro Golf Premiums