8. DON'T FRET ABOUT THE ECONOMY
If you're hesitant about selling golf products due to concerns about the economy, don't be. Yes, golf items are more luxury than necessity, and yes, consumer spending on golf equipment has yet to climb back to pre-recession levels, but sales have been trending steadily upward after bottoming out in 2009. According to statista.com, consumers spent almost $3.4 billion on golf items in 2012; even if that's not quite pre-recession, it's still a massive amount. Retail demand is generally a strong indicator of demand in the promo industry, so these figures are a good sign for promotional golf product sales. "I believe that golf sales did suffer during the recession, but our sales are increasing as the years go on," noted Wyskochil.
- Companies:
- Pro Golf Premiums