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Sean Norris
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5. MAKE IT A SET
Is your client looking to use golf products as more of a gift than a giveaway? Waller suggested combining divot tools, ball markers, hat clips and the like into bundles, complete with custom packaging. "We also have packaging, which has been really big for us, where buyers can have a divot tool with three extra ball markers, or a hat clip set with three ball markers, or even a money clip-type set," Waller said. "When they're giving a gift at an event, they like these sets because you're giving them more."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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