By
Sean Norris
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6. BELIEVE IN BRAND NAMES
Name brands carry a lot of cachet in the golf market, especially among seasoned golfers who want the best possible gear. Give yourself an edge over competitors selling generic items by partnering with a supplier that carries products from the top brands in golf. "I think that brand names are recognized in all aspects of life—especially in apparel, footwear, etc.—and golf is no different," Wyskochil explained. "Most people would choose a $12.00 Nike golf ball over a $12.00 generic golf ball. If there is a promotion in a name-brand product and they can get the name-brand product for the same price as a generic or lesser-known product, most likely they will go with the more recognizable product."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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