The Sands of Time
8 ways to build annuity through calendars and planners
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5. ADD INCENTIVES
Barnes gave an example of a used auto parts store that offered different coupons on each calendar month. "This is a unique way to drive traffic into the store," she said.
6. PITCH TO ALL MARKETS
Calendars and planners can appeal to many different markets. According to Barnes, banks and insurance companies are popular customers. She also pointed to universities, nonprofits, truck brokers, auto mechanics, retailers and medical companies. "Basically, distributors should be pitching the idea of a calendar to just about all [of] their clients," Barnes remarked. "If they buy once, they will probably buy again, resulting in profitable reorders."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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