The Sands of Time
8 ways to build annuity through calendars and planners
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1. INCORPORATE GRAPHICS
Amberlea Barnes, CEO of Drummond Printing Inc., Stuttgart, Ark., noted that digital printing makes custom photographs more attainable. "We see many small companies and organizations submitting their own photos such as local scenery, company personnel in action, animals available for adoption from the local shelter, or volunteers at work," she said. Barnes related an anecdote where a real estate developer mailed wall calendars featuring photographs of custom built homes to more than 500 customers and prospects. "We inserted the calendars in envelopes making it easy for the end-buyer to mail."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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