The Sands of Time
8 ways to build annuity through calendars and planners
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2. STRATEGIZE WITH COLOR
Tim O'Boyle, president of JournalBooks/Timeplanner Calendars, Charlotte, N.C., cited full-color printing as a popular trend among calendars and planners. "With today's digital technology, customers can bring their brand to life with full-color images on the cover or throughout the planner in low quantities at affordable prices," he noted.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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