The Sands of Time
8 ways to build annuity through calendars and planners
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8. FIND A FORMAT THAT WORKS
Calendars and planners lend themselves to repeat orders. For instance, O'Boyle enjoys orders that have repeated for more than 30 years. He noted that such customers tend to make minimum changes—if any. "Most repeat customers do stick to the same format because it works well for their clients and they expect the same format," he explained.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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