Blues Traveler
The journey of promotional denim is approaching a crossroads, and its next direction is anyone’s guess
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In addition to showcasing old-standby light-blue denim in sales pitches, to help things along even further for an item that is such an industry standard, Comstock suggested bringing garments along so the customer can feel the fabric’s texture. “The best way we have found to sell the denim category is to give out samples, decorate it and wear it to the correct customer on a sales presentation,” he said.
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- Companies:
- One Stop
- Veltex Apparel
- People:
- Jeff Comstock
- Saasha Campbell
E
Christen Gruebel
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