Blues Traveler
The journey of promotional denim is approaching a crossroads, and its next direction is anyone’s guess
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Similarly, “old faithful” hues are staying the course, thanks to denim’s long-standing association with
its iconic shade. While suppliers such as Bodek and Rhodes have numerous offerings in colors including yellow, forest green and pink, it is rather unsurprising Campbell reports the color blue as being the big
pull for Veltex. “The light indigo is the main seller. Black, we actually discontinued, it just wasn’t moving,” she said, adding, “When people think
of denim, they’re either thinking of the light or the
dark indigo.”
0 Comments
View Comments
- Companies:
- One Stop
- Veltex Apparel
- People:
- Jeff Comstock
- Saasha Campbell
E
Christen Gruebel
Author's page
Related Content
Comments