Blues Traveler
The journey of promotional denim is approaching a crossroads, and its next direction is anyone’s guess
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THAT WAY: CONTINUE PROVIDING THE ESSENTIALS
Although new washes and designs have trend potential, when considering what makes tidal waves in the mainstream fashion world, it’s certainly not denim button-down shirts. Yet this style is the workhorse of the promotional apparel sector. Campbell noted the company’s ladies’ button-down sells consistently, not to mention a survey of popular suppliers’ Web sites reveals no shortage of similar styles. In fact, the button-down is the token denim offering for many companies. The old adage, “If it ain’t broke, don’t fix it,” comes to mind, and perhaps this is just denim’s destiny as an ad specialty item.
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- Companies:
- One Stop
- Veltex Apparel
- People:
- Jeff Comstock
- Saasha Campbell
E
Christen Gruebel
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