Work Smarter, Not Harder for Nonprofitsa
7) Up the ante whenever possible. Shorma
discussed a “donating with pride” campaign she worked on for United Way in which a thermal mug was printed with “I proudly support the United Way.” While this type of messaging goes a long way to get a nonprofit’s mission in the public eye, this particular gift program went the extra mile. Not only were prospects given the opportunity to personalize their gift with a dry marker, but the United Way gave away a free mug to first-time donors and anyone who increased his or her donation by $10, Shorma explained. This tactic was implemented at a local company, where, “So many people were getting mugs, writing their names and decorating them with the markers, that everyone wanted one,” she said. “That [extra] $10 times 200 people, brought in $2,000 more dollars, just in that one business,” Shorma affirmed.