Work Smarter, Not Harder for Nonprofitsa
surefire fixes for lagging fundraising promotions
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4) Control expenses. Cutting corners where applicable (and where it won’t hurt the campaign as a whole), means more than simple business savvy when working with a nonprofit. “With The Smile Train, as with all of WorkflowOne’s nonprofit and charitable clients, every dollar they save on their brand-related spend[ing] is a dollar that can be directed back to their cause,” said Welborne. In WorkflowOne’s case, these savings were used to provide cleft-palate surgery to approximately 6,400 children in developing countries.
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Christen Gruebel
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