Work Smarter, Not Harder for Nonprofitsa
surefire fixes for lagging fundraising promotions
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3) Strike a balance. For nonprofits looking to make the most of a chosen promotion, using dual-function items typically is the best way to go. “Promotional products that … [are] useful and [become] part of the recipient’s daily life over time are most effective,” Welborne said. He cited examples such as pens, coffee mugs or commuter cups as those which can provide continuous brand reinforcement over a long period of time.
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Christen Gruebel
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