Work Smarter, Not Harder for Nonprofitsa
surefire fixes for lagging fundraising promotions
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6) Know that branding matters. “Fundraising exists in a fiercely competitive playing field, with many organizations reaching for the same limited bucket of funds,” Welborne said. “Having a memorable brand with a high degree of awareness is critical to the fundraiser’s success.” Since branding is pretty much the name of the game when it comes to promotional products, it only seems natural that these items are especially effective within the sector, particularly for donor
recognition initiatives (see tip seven).
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Christen Gruebel
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