Work Smarter, Not Harder for Nonprofitsa
surefire fixes for lagging fundraising promotions
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1) Make it meaningful. Philanthropy is a deeply personal thing. Though saving money is
important, high-perceived value is essential when thanking patrons or appealing for donations, noted Rose Shorma, vice president of marketing at American Solutions for Business, Glenwood, Minn. She reported a blood-bank promotion that used a keychain with four seasonal medallions to promote donor retention. “Every time [they] came back to donate blood, a medallion was added … It enticed people to donate blood four times a year, to complete the beautiful keychain,” she said.
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Christen Gruebel
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