Survival of the Fittest
Coloring the Coats
The fashionable amendments to coats are largely dictated by who is purchasing them. With this in mind, Wong offered ideas for coat wearers of all ages. For adults, she suggested a classic look. "A reputable company with many years in the business might prefer a classic style in a work-appropriate color," she said. "The neutral colors and understated design of [a classic] jacket paired with a logo decorated on the left chest will appeal to this market." Newer, youth-oriented companies are likely to choose more flashy styles. "A start-up company geared towards younger end-users might lean towards … a hooded pullover constructed of 100 percent SoftCool," said Wong. Brightly colored hoodies with features like a quarter zip, drawstring and cord locks and a kangaroo pocket in front are good for young end-users. "A logo can be placed across the front of the chest, or for a bit of an edge, on the back between the shoulder blades, right underneath the hood for a surprise, peek-a-boo effect," added Wong.
- Companies:
- Dri Duck Traders
- Tonix