Survival of the Fittest
Suppliers are combining
performance-ready
and durable jackets to appeal
to active, outdoorsy
end-buyers this winter
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Warming Up in Style
After addressing strength and warmth, outerwear suppliers need to make sure their styles are aesthetically pleasing. "There is a fine balance between fashion and function that exists in coat design," said Parker. "The right formula starts with understanding how the jacket is going to be used." For active end-users, range of motion is integral to a functional and fashionable coat. "Through four-way stretch fabrics, functioning bi-swing backs and/or articulated elbow pleats, our customers look great while they experience easy and natural wear whether swinging a hammer … or skiing a black diamond run," said Parker. Wong added stand-alone collars and ribbed cuffs and waists as good examples of stylish additions.
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- Companies:
- Dri Duck Traders
- Tonix
E
Colleen McKenna
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