Survival of the Fittest
Suppliers are combining
performance-ready
and durable jackets to appeal
to active, outdoorsy
end-buyers this winter
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Companion styles are still available just with slight alterations for each gender. "Another consideration when designing for both men and women is styling that can be differentiated with subtleties like top stitching, seam widths, branding and trims," said Parker. These subtleties can be length, waist cinching and other form-flattering aspects as well. Wong noted that the most popular style for women is longer length. She gave two reasons. "Number one, it keeps them covered up when reaching for items or for playing sports, and number two, a longer length elongates the torso and is simply more flattering," she explained.
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- Companies:
- Dri Duck Traders
- Tonix
E
Colleen McKenna
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