Survival of the Fittest
Cold Weather Trends
Wong and Parker named a few trends for the late 2011 and early 2012 outerwear season. "I predict that 'less is more' for this upcoming season," Wong stated. She mentioned a trend of piping over the usually popular color blocking. "Piping is safer and can satisfy a variety of end-users. Color blocking is still favored, but nothing too flashy or geometrical (too reminiscent of the 80's and 90's)," she explained. As for what that color blocking and piping will go on, Parker says soft shells. "Soft shells will continue to be the forerunner for the upcoming cold weather season," she said. "Soft shells are now available with varying degrees of performance for every kind of user." Parker added that soft shells are preferred because they have the look of a performance jacket without the higher price point.
- Companies:
- Dri Duck Traders
- Tonix