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Logo. In keeping with a more fashion-forward design, don’t just imprint in the typical areas. A less overt, yet ultra-effective, example is the logo-in-the-sand footprint for which Neet Feet is known. Amsterdam also shared a recent innovation on the company’s Zori sandal (see “Z”)—a molded rubber logo tag, which is recessed into the sandal strap.
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Christen Gruebel
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