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Tanks and T-shirts. And the best items on which to use the sheer fabrics? “Tanks and … tees are always a popular choice,” Raymond noted. However, to update the standards, she recommended looking for longer lengths, rich colors and retail-inspired details (ruching, draping, etc.).
UPF. Standing for Ultraviolet Protection Factor, UPF was created to measure the sunburn protection of fabrics. And since summer equals sunshine, when the season rolls around, the feature could help you make the sale. For example, a garment with a UPF 30-plus rating reduces radiation exposure by 30 times, and only allows 1/30 of the sun’s UV rays to pass through the fabric.
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Christen Gruebel
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