Fabrication. Choosing materials with little extras can help keep end-users comfortable as temperatures climb. Strom pointed to SanMar Corporation’s Port Authority Modern Stretch Cotton Collection of women’s separates. “Made from cotton and a bit of spandex for stretch, these feminine separates offer a summer lightness with the flattering stretch that spandex provide,” he said.
Graphic design. As Strom maintained, lighter and brighter color choices are ideal as palettes warm up with the weather. Finding the right shade is extremely important for how a product will be received, said Amsterdam. He suggested using neutral core colors, and incorporating brand hues into the logos. A black sandal with a green-and-purple logo is infinitely more wearable that green-and-purple sandals with a black logo, Amsterdam confirmed.
Summer School
Learn the ABCs of warm-weather wearables