Runway Ready
Strike a pose in the โจtrendiest promotional T-shirts and tanks โจon the market
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THE HOT LIST
Promotional suppliers are observing several notable trends for 2012. Nichols provided a long list of fashion features that have "morphed the T-shirt this season into runway chic." The ultimate goal is to take the classic look of tees to a whole new level because contemporary buyers, younger ones in particular, want character.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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