Runway Ready
Strike a pose in the โจtrendiest promotional T-shirts and tanks โจon the market
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Crow offered an additional pointer: know what your buyer is interested in. She explained that the same burnout football tee can be sold to a concert promoter and to a cheerleading camp, but the message should be specific for these two groups. "To the concert promoter, it's a cutting-edge fabric; to the cheerleading camp, it's the team colors and athletic striping that make the sale. Taking the extra step to point out the benefits to each group will increase your sales," she said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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