Runway Ready
Strike a pose in the โจtrendiest promotional T-shirts and tanks โจon the market
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Nichols insisted that the young contemporary styles have to be promoted differently. For example, they should be styled differently and shown on younger models. "These young buyers want to see themselves wearing the garment," she said. "They also want to feel the hand of the garment before they buy. They are not concerned with spending a few extra dollars to make their shirt the 'new favorite shirt' in the drawer. Softness is that important to them."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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