Runway Ready
Strike a pose in the โจtrendiest promotional T-shirts and tanks โจon the market
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IF THE SHIRT FITS
As fashion evolves, comfort and versatility gain more ground. As a result, T-shirts and tanks are becoming a regular staple in wardrobes for all age groups. That doesn't mean, however, that every T-shirt and tank can be sold the same way. Distributors must consider the most appropriate marketing strategy based on the end-user.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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