Runway Ready
Strike a pose in the โจtrendiest promotional T-shirts and tanks โจon the market
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LOGO PLACEMENT
If distributors need to know where to place a logo on a promotional piece, they must find out the objective, the market, the message and artwork. "What is the goal of the advertiser?" asked Nichols. "What does the logo look like? Sure, we could say to slap it on the front center, but perhaps a more subtle left chest design is better, or a band print at the bottom, or a diagonal print, or an all-over print or a sleeve imprint," she said.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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