Sip Tips
5 ways to stand out in the branded mug and tumbler market
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Sean Norris
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She gave the example of a soup mug that includes a wide, bowl-like base, a spoon and a lid, allowing recipients to use it as both a mug and a bowl. "Creating multifunction items offers flexibility in use," Cannici explained. "We see a ton of activity in the health care industry as a gift to nurses and staff, in the education field for use by teachers and administrators, and from HR departments to employees in conjunction with a wellness program."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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