Sip Tips
5 ways to stand out in the branded mug and tumbler market
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Sean Norris
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The same approach also applies to travel mugs and tumblers. "The recent trend has been moving away from the basic stainless travel coffee mug to tumblers with unique added features," explained Scott Pearson, vice president of merchandising, and Natalie Chou, product development manager, for Sweda Company LLC, City of Industry, Calif. "These additions range from custom grips and print patterns to added features such as fruit infusers or unique lid functions."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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