Sip Tips
5 ways to stand out in the branded mug and tumbler market
By
Sean Norris
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
2. Try Multifunctional Items
Drinkware and "multifunctional" don't typically go hand in hand. For one thing, mugs and tumblers have a single, clearly defined function—holding beverages—that hasn't required much tweaking since man chiseled the first crude drinking vessel from his cave wall. For another, what else can you do with a mug or tumbler, really? A lot, according to Janine Cannici, marketing communications manager for VisionUSA, Rahway, N.J. "Our goal is to provide a functional product coupled with a fresh design," she said.
0 Comments
View Comments
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
Related Content
Comments