Sip Tips
5 ways to stand out in the branded mug and tumbler market
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Sean Norris
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So why not change things up? "Show a variety of decoration techniques—one color, one position is boring," said Jim Kelley, director of sales and marketing for Winston-Salem, North Carolina-based Xpres LLC. He mentioned everything from four-color sublimated graphics and glaze finishes to imprints on the mug or tumbler's handle and underside.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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