Sip Tips
5 ways to stand out in the branded mug and tumbler market
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Sean Norris
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4. Offer Add-ons
If you know the particular market a client is buying drinkware for, try offering additional products that might be useful in that market. "We suggest following up with an additional idea—for example, when a desk mug is ordered we go ahead and print a desk caddy or an apothecary jar and send it to the distributor," Cannici explained. "When the distributor follows up with the end-user they have another idea showing their logo ready to go. We have seen much success with this and most times it leads to an additional order."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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