Shopping Spree: Selling Storefront Retail Items
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Stoeck added that certain types of P.O.P. products work all year long, but because each promotion has a limited time frame, it results in repeat orders. Rather than cashing in on one larger promotion, distributors can provide low-cost items on a more regular basis. “Think about the signs above the gas pumps at a gas station, or the different promotions at a mattress store,” he said. “Gas stations promote different specials every couple of weeks, as do the mattress stores. The coffee mug promotion may be once a year, but the P.O.P. signage is every two weeks.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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