Shopping Spree: Selling Storefront Retail Items
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Wright said that providing variations on similar items, such as different colors or styles of an item, allows the distributor to continue a successful promotion, while keeping it fresh. However, she added that distributors shouldn’t only rely on large quantity orders, such as a bulk shipment of pens or T-shirts. “In today’s market it often is quite the opposite,” she said. “We live in such a fast-paced world anymore that retailers tend to buy in smaller quantity, but with many collections and items within [orders]. If an item does well, they want to be able to quickly replenish. The ability to provide quick turns for reorders is important.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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