Shopping Spree: Selling Storefront Retail Items
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Time Is Money
Distributors should know when products are most effective or how to maximize exposure for the end-buyer. Using a promotion depicting a beach scene won’t do much good in January. Conversely, other promotions can be used year-round and provide great opportunities for distributors. Stoeck described some seasonal options. “Our P.O.P. [point-of-purchase] products are ordered year-round,” Stoeck said. “Some examples include ‘sand imprints’ of feet with a beer logo on them, leading to a beer display for summer, and ‘snow imprint’ feet leading to a cell phone display for Christmas.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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