Shopping Spree: Selling Storefront Retail Items
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Take a Step Back
Once that foot is in the door, Wright said that distributors should avoid making the mistake of trying to control the promotion too much. “Be prepared to work under their structure, versus guiding them along,” she added. “Different personalities make for different types of salespeople. [Retail] is a different market and sales cycle than the promotional side.”
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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