Take it to the Bank
Seven sales tips to help you sell to financial institutions
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7) Don't forget print
From internal documents and direct-mail marketing to functional banking forms, print materials in financial institutions is an area worth exploring. Offering holiday or custom versions of checks, drive-through envelopes and other banking forms is one option, and another would be to emphasize how creative use of direct mail can still work in the digital age.
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Michael Cornnell
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