Take it to the Bank
Seven sales tips to help you sell to financial institutions
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
3) Corporate identity matters
Look for ways you can improve a bank's corporate identity, and be ready to explain why it matters to clients. "Corporate identity is fundamental marketing for banks," said Emmer. "Any time they have a meeting everyone should have a logoed beverage container (cup, mug, water bottle), logoed note pad, logoed pen, etc. A bank is more than a financial store—it is a consultant-type business and strong corporate identity helps customers trust their bankers."
0 Comments
View Comments
Michael Cornnell
Author's page
Related Content
Comments