Take it to the Bank
Seven sales tips to help you sell to financial institutions
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Looking for more advice on running an incentives or rewards program? Turn to page 44.
6) The importance of public image
It's no secret that the public image of banks has been hurting lately. Try suggesting programs that will help them escape from their collective bad image, like youth banking initiatives, nonprofit work or environmental/green initiatives. Such publicly visible promotions have the added benefit of being a good portfolio piece for your company, as a good portion of the local community is usually aware of these kinds of events.
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Michael Cornnell
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