Take it to the Bank
Seven sales tips to help you sell to financial institutions
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4) Use promotional products' low cost-per-impression to your advantage
The price of advertising has always been front-of-mind with banks, but since the recession the advertising strategies of banks have become more cost-conscious. "Promotional advertising is quite inexpensive when compared to TV, magazines or any other broadcast media," noted Emmer. "Since the cost is so small, many banks cut all the expensive advertising and relied more on promotional."
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Michael Cornnell
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