Q&A: Jeff Lederer, President of Prime Line, on Recent Acquisitions and Outlook for 2014
PM: Tell me more about Get It Global. It looks like they do custom concept-to-creation items.
JL: Yes, exactly. Very customized projects. They can get lots of traditional items overseas, but working very closely with distributors on very tight delivery times, on very customized projects that are more complex that require lots of coordination, that is their expertise. Operationally and from an efficiency standpoint that is one of the key areas that will help all of us. You can never have too much focus on operational efficiency. This will just make us even better. Get It Global is going to be 100 percent fully integrated into Prime Line. R.O.I. Line is going to remain in California, and will keep a focus there. We're thrilled about having them as part of the Prime family and have it extended further onto the West Coast.
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- Prime Line
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.