Q&A: Jeff Lederer, President of Prime Line, on Recent Acquisitions and Outlook for 2014
PM: It seems like highly customized product category is going to be a big push in the future and could become an important market for the industry. Would you agree with that?
JL: I think so. I think the key part is product quality and safety, which is important. It's also very competitive out there, so we want to bring China closer to the distributors to save them money, offer turnkey services with quick production times, and to make sourcing more safe. Those are the things that I think will help distributors when working with Prime to get a leg up, make more money, service more customers and have more peace of mind when doing these larger orders that are produced overseas.
- Companies:
- Prime Line
- Source Abroad
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.