Q&A: Jeff Lederer, President of Prime Line, on Recent Acquisitions and Outlook for 2014
PM: How will R.O.I. Line play into that?
JL: What's important to us is the boutique nature of Source Abroad. Some distributors, when working with larger suppliers, have a perception that their order won't get the same attention or focus. At Prime we have an area that already focuses on overseas projects, and the addition of Source Abroad as our own boutique agency that focuses on it 100 percent of time will be a nice complement to what we're doing. It gives distributors a higher peace of mind when sourcing a project, because it's now associated with a top company like Prime, and all the services and reliability and quality that come along with that. Distributors can now have all that with this boutique company that now is solely focused on that endeavor.
- Companies:
- Prime Line
- Source Abroad
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.