Q&A: Jeff Lederer, President of Prime Line, on Recent Acquisitions and Outlook for 2014
PM: This is a big first step into the new year. What's your outlook for 2014, and what are Prime's plans for the year?
JL: We have different areas we want to continue to focus on. We want to continue to work closely with our distributors and continue to offer a higher level of service. We have significantly invested in infrastructure at our Connecticut headquarters. We've also invested significantly in inventory. We've invested nearly a quarter of a million dollars into a new website that will be coming in the first quarter. We've invested in production equipment and facilities and everything needed to service distributors.
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.