Q&A: Jeff Lederer, President of Prime Line, on Recent Acquisitions and Outlook for 2014
Promo Marketing: Tell us how the deals with R.O.I. Line by Source Abroad and Get It Global got started.
Jeff Lederer: In general, our first focus is always how can we give distributors higher levels of service, more competitive pricing and help them get more orders, and have them do that with Prime. That is what was important to us when we looked for opportunities to grow that side of our business. Specifically with R.O.I. Line, they had a very good reputation in the industry with sourcing, they have good logistics with how they do their sourcing of products, they have a great network of Chinese suppliers and they have a terrific following with distributors. All of that we want to keep in place. On top of that they have a California operation, which is really important to us to give folks on the West Coast more peace of mind with Prime's presence in that region. The product line that they have, their expertise and the personnel there are all very important parts of why we wanted to do the deal with R.O.I.
- Companies:
- Prime Line
- Source Abroad
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.