IT'S NOT THAT EASY BEING GREEN
With definitions and standards still being explored, the industry continues to grapple with what it means to “go green”
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When asked if there was an edict of some kind from the board to PPAI members regarding environmental preservation, Kiewiet said there wasn’t and jovially explained, “This has been totally viral; totally organic, no pun intended.” However, he noted at this year’s Expo, PPAI unveiled its “Guide to Managing Responsibility for Product Safety, Social and Environmental Standards in the Promotional Products Industry.” The 50-page handbook provides suppliers and distributors with the necessary tools for charting the course of bringing environmentally responsible products to end-buyers.
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- Companies:
- Expo Inc
- PPAI
- Prime Line
Cynthia T. Graham
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