IT'S NOT THAT EASY BEING GREEN
With definitions and standards still being explored, the industry continues to grapple with what it means to “go green”
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When asked what going green means for the industry going forward, Keely offered this insight: “As eco-conscious Generation Y begins to assume higher-level corporate positions, this movement will continue to become a very viable product category for distributors and suppliers,” he said.
To that end, he admonished distributors to educate themselves on the different terminology used for eco-friendly products [see Organics article, page 112]. “Ask tough questions of your suppliers, such as what is the percentage of synthetic material in their green products and [find out if] they are biodegradable,” he advised.
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- Companies:
- Expo Inc
- PPAI
- Prime Line
Cynthia T. Graham
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